My work focuses on digital experiences that are easy to use and nice to look at. Good design, to me, is where those two meet: interfaces that make sense and don't make people work to figure them out.
A background in Information Technology helps me understand how design and development fit together, and years in graphic design gave me a real eye for type, color, and layout. I work across the whole process, from research and wireframes to high-fidelity prototypes in Figma.
Mostly, I just like making things that work for the people using them. I pay attention to the small stuff and try to make each project a little better than the last.
UX/UI & Graphic Designer, Panther Creative Inc, Vancouver, Canada | Nov 2024 – Present (www.panthercreative.com)
• Ran resident survey research for municipal clients including the Town of High Level, translating findings into design decisions that raised public approval of town signage from 25% to 61%.
• Designed and maintained the company WordPress site serving 700+ monthly users, restructuring navigation and page hierarchy to make services easier to find.
• Built a unified design system of color, type, and reusable templates applied across 8 sites, with accessibility standards for contrast, legibility, and viewing height enforced system-wide.
• Delivered 80+ interpretive and wayfinding pieces on projects valued at $2.2M+, collaborating with writers, project managers, and fabricators from discovery through installation.
Graphic Designer, British Columbia Institute of Technology, Vancouver, Canada | Sep 2023 – Jun 2024 (www.bcitsa.ca)
• Designed posters, Link magazine layouts, illustrations, and characters reaching 2,000+ students across 1,150+ printed editions, strengthening visual identity and improving reader engagement.
UX/UI & Graphic Designer, Himaweb Inc, Tehran, Iran | May 2020 – Oct 2022 (www.himaweb.net)
• Designed interfaces for 2 Android apps and 5 web platforms serving 2,000+ users, applying mobile-first UX principles from concept through developer handoff.
• Conducted user and competitive research to guide design decisions and resolve usability issues before build.
• Built and customized responsive sites in WordPress and Elementor; layout and navigation changes contributed to a 25% increase in site traffic.
Website Content & UI Designer, ParsErtebat Co, Tehran, Iran | Feb 2016 – Apr 2020 (www.parsertebat.ir)
• Designed and maintained web layouts, content, and software documentation for a product used by 10,000+ users, improving usability and accessibility.
• Built and updated pages in HTML, CSS, and JavaScript/jQuery alongside developers, using customer support feedback as a research input to improve interface clarity.
British Columbia Institute of Technology | Certificate, User Interface (UI) and User Experience (UX) DesignSep 2025 – Mar 2026
British Columbia Institute of Technology | Certificate, Graphic DesignMay 2023 – May 2024 (Condensed 48-Credit program)
